I. Introduction
Farmforce AS (“we“, “us“) is committed to protecting your privacy. We process personal data in accordance with applicable law and this Privacy Policy.
Below we inform you about what data we store about you when you use our services, including the Farmforce Farmer App and any included or related services, features, and content (hereinafter jointly referred to as the “Digital Content“) and how this data is used.
By accepting our EULA for use of Digital Content, you acknowledge the collection, processing, and use of your personal data by us in accordance with the General Data Protection Regulation (“GDPR“) and this Privacy Policy.
II. Personal data we collect when using the Digital Content
When you use the Digital Content, we collect the following personal data:
| Categories of data | Source | Description | Why we collect these and legal basis |
| Location | Precise location data via GPS, Wi-Fi, and Bluetooth | This pertains to the device’s location and the level of accuracy the Digital Content is trying to trace it with. | To facilitate the functionality of the Digital Content. The legal basis is consent. |
| Personal information | Username, password, name, email address, postal address, and similar information. | This refers to the user’s personal information which is essential to creating a digital identity of the user in the Farmer App ecosystem. | To be able to provide the most basic functions to the Digital Content and to send you marketing information about our offers and services. The legal basis is contractual necessity and consent. |
| Financial info | User payment information and other payment information | This refers to the financial information pertaining only to the user’s interaction with the Farmer App environment. No other financial information is requested. | To prevent fraud by blocking financial transactions. The legitimate interests are preventing fraudulent transactions and to maintain the security of the Digital Content. |
| Messages | SMS, MMS, other in-app messages, and communications | This refers to the native communication apps like SMS, MMS, or others which may be integrated with the Farmer App. | To send you marketing information about our offers and services. The legal basis is consent. |
| Photos and videos | User submitted and generated photos and videos | This refers to the native device content which will be uploaded to the Farmer App by the user. | To facilitate the functionality of the Digital Content. The legal basis is consent. |
| Audio files | User submitted and generated voice and sound recordings, and other audio files | This refers to the native device content which will be uploaded to the Farmer App by the user. | To facilitate the functionality of the Digital Content. The legal basis is consent. |
| Files and docs | User submitted and generated files and docs | This refers to the native device content which will be uploaded to the Farmer App by the user. | To facilitate the functionality of the Digital Content. The legal basis is consent. |
| App activity | App interactions, other user-generated content, other actions | App activities like interactions with other apps are essential for understanding user behavior. | Legitimate interests. We have a legitimate interest in analyzing and understanding how users are accessing and using our Digital Content such that we can improve functionality and security across our services. |
| App info and performance | Source/Details | This is primarily for debugging and performance improvement of the application. | To do research and development so we can improve our Digital Content. |
| Device or other IDs | Precise location data via GPS, Wi-Fi, and Bluetooth | This refers to the ability to identify the right device and related attributes for optimal performance of the app. | To prevent fraud by blocking unauthorized access and financial transactions. We have a legitimate interest in preventing fraudulent transactions and maintaining the security of our services. |
If you provide us with the personal data of another person, you must obtain that person’s prior consent or another legal basis for the processing of that person’s data. In this case, you must inform these persons about how we process personal data in accordance with our Privacy Policy.
III. How do we use your personal data?
Personal data is data that relates to you as an identifiable person. As we operate in the business-to-business segment, we process limited amounts of personal data.
Below you will find an overview of the purposes for which we typically process personal data, the categories of personal data that we typically process, and our legal basis for this:
- To establish and manage our business relationships, for example your contact details and the name and address of the company that you are employed or engaged with.
- To communicate with you over the phone, by email, or in other ways, such as when you contact us due to our business relationship with the company that you are employed or engaged with. You are free to choose whether to provide personal data to us.
- To send newsletters and event invitations, for example, name, email address, and phone number that you provide to us if you sign up for our newsletters.
We may also collect or receive other categories of data if required to fulfill the purposes listed above.
The legal basis for processing your personal data for these purposes is our legitimate interest in operating our business in a manner common in our industry. Unless we have an existing customer relationship with you or your business, we will, if required by law, collect your consent before sending newsletters and event invitations. You may withdraw your consent at any time by using the unsubscribe feature or by contacting us.
We may also use your personal data for certain purposes that are not incompatible with the purpose for which the data was originally collected or received, such as audits, dispute resolution, and business development.
We do not make decisions with legal or similar effects that are fully automated (without human intervention). We do not perform profiling (analysis of your interests, preferences, etc.) of you.
IV. How do we share your personal data?
We only grant access to your personal data to people on a need-to-know basis.
We may share or give access to your personal data to our vendors. We will enter into data processing agreements with such vendors to ensure that they do not process your personal data for their own purposes.
We may sometimes share your personal data with certain of our business partners, such as owners or customers, to the extent required for us to operate our business in a manner common in our industry.
We do not disclose your personal data in any other ways, except when required to fulfill a legal obligation or when you have given your consent to do so.
We do not sell your data to any third party.
V. How long do we keep your personal data?
We keep your personal data if necessary for the purposes listed above. Some of the criteria that we use to determine when to delete your data are:
- If we still have a business relationship with the company that you are employed or engaged with
- If you have signed up to receive newsletters or invitations to events and have not yet unsubscribed
VI. Your privacy rights
You may request access to a copy of your data, to have incorrect data about you corrected, to have your data deleted, to have your data restricted from processing, to receive or have your data transferred to another party in a machine-readable format, and to object to the processing of your data. Note that conditions and limitations apply to these rights.
If you have concerns about our processing of your personal data, you are entitled to lodge a complaint to the supervisory authority (Datatilsynet), but we hope that you contact us first, so that we may provide answers and correct any misunderstandings.
VII. Which countries we transfer your data to
If data is transferred from one jurisdiction to another, we make sure that legal safeguards are in place to ensure the privacy and security of your data. We have intra-group Data Processing Agreements in place that allow for transfers and data processing between Farmforce companies in Europe, Asia and Africa.
VIII. Changes to our Privacy Policy
We may change this Privacy Policy from time to time when deemed necessary. You will always find the latest version of our Privacy Policy on our website https://farmforce.com/privacy-policy/.
IX. Cookies
If you visit our website, we place a cookie on your device. You will find more information about the use of cookies in our Cookie Policy on https://farmforce.com/cookie-policy/.
X. Contact
Please feel free to contact us if you have any questions, comments or would like to exercise your rights, including the right to withdraw your consent. We will respond to your inquiry as soon as possible and typically within one month at the latest. You can use the following contact details: Farmforce AS, c/o Nortall, Storgata 2, 0155 Oslo, Norway, email: contact@farmforce.com.
Version: 2023-03-09