One of the greatest challenges for MNCs is traceability. Consumers want to know where the food on their plate has come from and that it’s been ethically sourced. A lack of traceability and transparency can create blind spots in their supply chain, exposing them to unnecessary risk, and weakening consumers’ trust in their brand.
We help MNCs address this need for traceability by enabling them to record and share authentic information from every stage of the food supply chain, starting with the farmers and producers in food’s first mile. This in turn allows the MNCs to improve food safety, strengthen the integrity of their brands, and increase consumer loyalty and trust.
Increasing changes in regulatory frameworks mean that companies must produce more sustainable products, report on sustainability within their food supply chain, and prove that their sourcing operations have zero impact on issues like deforestation and child labor. In other words, they need operational visibility all the way to the farmer’s field.
Through our technology, MNCs can track and monitor their progress against sustainability goals. They can connect origin data with data on sustainability characteristics like good agricultural practices, farm locations, and social conditions in producing communities, allowing them to target their interventions on risk assessments and where they can have the most impact.