About Us

A Glimpse Into the Farmforce World

At Farmforce, food’s first mile is our passion

We’re a mission-driven business that focuses on purpose over profit. And our purpose is to focus on the place where the toughest sustainability challenges occur and where we can have the most impact: the first mile. Our SaaS solutions provide organizations with the confidence to secure sustainable sourcing, improve farmer quality of life, and protect the environment. We turn data into tools, which means more vetted acres, more measurable impact on communities, more financial opportunities for farmers, and more clarity for customers. All this is made possible by our dedicated, diverse team of experts who share a determination to make the world a better place.

Mission

At Farmforce, our mission is to provide our customers with digital software solutions that deliver data-driven insights, giving them confidence from knowing the facts about their food sourcing operations during the first mile.

Vision

The entire Farmforce team is committed to our vision of building a better food supply where it starts – the first mile – while creating better lives for farmers and protecting the environment.

Values

The Farmforce culture is distinguished by four core values that are embedded in everything we do.

Collaborative

We listen to our customers and analyze their individual scenarios. We promote seamless internal and external cooperation with stakeholders to achieve meaningful results and impact.

Pragmatic

We curate a dedicated team to define your solution. We see problems as opportunities and strive to make continuous improvements.

Tenacious

We show determination to overcome obstacles and deliver on our promises. We strive to achieve end user engagement through our solution implementation and training.

Bold

We think big and aspire to take a leading role in delivering innovative solutions to huge challenges with global impact and support our customers’ growth.

Our Reach

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Farmers

Board

Farmforce builds SaaS solutions, experiences, and interactions that embody our people. Our global fluency ensures international perspective and local adaptability in all that we do.

Grethe Viksaas
Grethe Viksaas Chair of the Board
John Arne Hørløck
John-Arne Hørløck Investinor
Ola Svensson
Ola Svensson Orkla
robertberlin

Robert Berlin
The Syngenta Foundation (Observer)

Charlotta Gylche

Charlotta Gylche
Orkla (Observer)

Patrick Sandal

Patrick Sandahl
Investinor (Observer)

Management
Team

Our Management Team comprises passionate experts from diverse backgrounds, each bringing unique value to address the sustainability challenges during food’s first mile.

The global fluency of the team ensures international perspective and local adaptability for customers around the world. By truly understanding our customers and the issues they face, Farmforce is ideally positioned to deliver SaaS solutions that make a positive difference.

Anne Jorun Aas

Anne Jorun Aas

CEO


Anne Jorun has significant management experience and a passion to improve the world. Her previous positions include SVP of Organization and Strategy at Scatec Solar, COO of Scatec, Interim CEO of Kjeller Innovasjon and various Board Positions as well as six years at McKinsey and Company. She holds a PhD in nuclear chemistry from the University of Oslo and CERN.

Stephanie Dizon

Stephanie Dizon

Head of Implementation

Stephanie has over 10 years’ experience in food supply chains. At a farm level, she handled the quality and logistics of fresh fruits for export to China, Japan, and Korea. She previously worked for McCormick Philippines as Product Manager and managed the local and imported retail business.
Hans Christian Fleischer

Hans Christian Fleischer

Head of Global Partnerships


Hans Christian has spent 20 years in telecoms and technology across Europe and Asia. He spent 18 years with Telenor, a large international telco, where he was Vice President in various functions within Sales, Marketing and Business Development.

Spencer Morley

Spencer Morley

Head of Customer Success


Spencer brings 19 years of commercial software delivery experience from projects around the world, deploying web and mobile technology solutions for a wide variety of customers in the financial services, mobile telecoms and agricultural sectors. At Farmforce, Spencer is currently responsible for customer facing SaaS delivery and works closely with the Sales and Product teams.

Chuck Mulloy

Chuck Mulloy

Chief Revenue Officer


Chuck has spent 25 years working in technology and software across China, Japan, Australia, India, Southeast Asia, Europe, North America, and Africa. He spent 13 years with SAP, the world’s largest enterprise application software company, where he was SVP for Field Marketing for Asia Pacific Japan.

Knut Rand

Knut Rand

Head of Product & Development


Knut has been in Senior management positions in technological companies for over 25 years, including industry leading Norwegian companies like Basefarm and Telenor. He has been building businesses by a strong focus on strategy, business, and product development. Over the years, Knut has also held several Board positions in international IT companies.

Erik S. Johansen

Erik S. Johansen

Head of Software Development


Customers

We’re proud to count many NGOs, MNCs and cooperatives among our customers, helping them to tackle the challenges that occur during food’s first mile.

Alliances

At Farmforce we believe in building a better food supply where it starts, making a positive impact on society and the environment. To reinforce our commitment and make a difference, we’re members of several alliances that share our vision for a more sustainable food supply.

World Cocoa Foundation (WCF) is an international membership organization representing more than 100 member companies across the cocoa value chain. WCF promotes a sustainable cocoa economy through economic & social development and environmental stewardship in cocoa-growing communities.

Cool Farm Alliance is a not-for profit and member-owned organisation, enabling millions of growers globally to make more informed on-farm decisions that reduce their environmental impact.

Our
Impact

The toughest sustainability challenges happen in the food’s first mile. Farmforce provides the required visibility and makes it possible to address Sustainable Development Goals (SDGs) such as…

farmforce sdgs 1 No Poverty

Extreme Poverty

Provide access to export markets with training & certifications, & reduce fraud

farmforce sdgs 8 Decent Work and Economic Growth

Child Labor

Capture and analyze data to identify & follow up remediation activities

farmforce sdgs 12 Responsible Consumption and Production

Low Yields

Track & access optimal input application, & improve responses to pest and disease outbreaks

farmforce sdgs 13 Climate Action

Climate

Ensure crops are not grown in deforested areas, measure soil uptake, & support agroforestry

15 life on land

Life on Land

Promote sustainable use of land and sourcing only from sustainable farming areas