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We’re a mission-driven business that focuses on purpose over profit. And our purpose is to focus on the place where the toughest sustainability challenges occur and where we can have the most impact: the first mile. Our SaaS solutions provide organizations with the confidence to secure sustainable sourcing, improve farmer quality of life, and protect the environment. We turn data into tools, which means more vetted acres, more measurable impact on communities, more financial opportunities for farmers, and more clarity for customers. All this is made possible by our dedicated, diverse team of experts who share a determination to make the world a better place.
The Farmforce culture is distinguished by four core values that are embedded in everything we do.
Farmforce builds SaaS solutions, experiences, and interactions that embody our people. Our global fluency ensures international perspective and local adaptability in all that we do.
Robert Berlin
The Syngenta Foundation (Observer)
Charlotta Gylche
Orkla (Observer)
Patrick Sandahl
Investinor (Observer)
Our Management Team comprises passionate experts from diverse backgrounds, each bringing unique value to address the sustainability challenges during food’s first mile.
The global fluency of the team ensures international perspective and local adaptability for customers around the world. By truly understanding our customers and the issues they face, Farmforce is ideally positioned to deliver SaaS solutions that make a positive difference.
CEO
Anne Jorun has significant management experience and a passion to improve the world. Her previous positions include SVP of Organization and Strategy at Scatec Solar, COO of Scatec, Interim CEO of Kjeller Innovasjon and various Board Positions as well as six years at McKinsey and Company. She holds a PhD in nuclear chemistry from the University of Oslo and CERN.
Head of Global Partnerships
Hans Christian has spent 20 years in telecoms and technology across Europe and Asia. He spent 18 years with Telenor, a large international telco, where he was Vice President in various functions within Sales, Marketing and Business Development.
Head of Customer Success
Spencer brings 19 years of commercial software delivery experience from projects around the world, deploying web and mobile technology solutions for a wide variety of customers in the financial services, mobile telecoms and agricultural sectors. At Farmforce, Spencer is currently responsible for customer facing SaaS delivery and works closely with the Sales and Product teams.
Chief Revenue Officer
Chuck has spent 25 years working in technology and software across China, Japan, Australia, India, Southeast Asia, Europe, North America, and Africa. He spent 13 years with SAP, the world’s largest enterprise application software company, where he was SVP for Field Marketing for Asia Pacific Japan.
Head of Product & Development
Knut has been in Senior management positions in technological companies for over 25 years, including industry leading Norwegian companies like Basefarm and Telenor. He has been building businesses by a strong focus on strategy, business, and product development. Over the years, Knut has also held several Board positions in international IT companies.
Head of Software Development
At Farmforce we believe in building a better food supply where it starts, making a positive impact on society and the environment. To reinforce our commitment and make a difference, we’re members of several alliances that share our vision for a more sustainable food supply.
World Cocoa Foundation (WCF) is an international membership organization representing more than 100 member companies across the cocoa value chain. WCF promotes a sustainable cocoa economy through economic & social development and environmental stewardship in cocoa-growing communities.
Cool Farm Alliance is a not-for profit and member-owned organisation, enabling millions of growers globally to make more informed on-farm decisions that reduce their environmental impact.
The toughest sustainability challenges happen in the food’s first mile. Farmforce provides the required visibility and makes it possible to address Sustainable Development Goals (SDGs) such as…
Provide access to export markets with training & certifications, & reduce fraud
Capture and analyze data to identify & follow up remediation activities
Track & access optimal input application, & improve responses to pest and disease outbreaks
Ensure crops are not grown in deforested areas, measure soil uptake, & support agroforestry
Promote sustainable use of land and sourcing only from sustainable farming areas