About Us

A Glimpse Into the Farmforce World

At Farmforce, food’s first mile is our passion

We’re a mission-driven business that focuses on purpose. And our purpose is to focus on the place where the toughest sustainability challenges occur and where we can have the most impact: the first mile. Our SaaS solutions provide organizations with the confidence to secure sustainable sourcing, improve farmer quality of life, and protect the environment. We turn data into tools, which means more vetted acres, more measurable impact on communities, more financial opportunities for farmers, and more clarity for customers. All this is made possible by our dedicated, diverse team of experts who share a determination to make the world a better place.


At Farmforce, our mission is to provide our customers with digital software solutions that deliver data-driven insights, giving them confidence from knowing the facts about their food sourcing operations during the first mile.


The entire Farmforce team is committed to our vision of building a better food supply where it starts – the first mile – while creating better lives for farmers and protecting the environment.


The Farmforce culture is distinguished by four core values that are embedded in everything we do.


We listen to our customers and analyze their individual scenarios. We promote seamless internal and external cooperation with stakeholders to achieve meaningful results and impact.


We curate a dedicated team to define your solution. We see problems as opportunities and strive to make continuous improvements.


We show determination to overcome obstacles and deliver on our promises. We strive to achieve end user engagement through our solution implementation and training.


We think big and aspire to take a leading role in delivering innovative solutions to huge challenges with global impact and support our customers’ growth.

for All

Providing the confidence that comes from knowing the facts about your food sourcing operations in the first mile.

Our Reach

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Mapped Fields For Deforestation
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Farmforce builds SaaS solutions, experiences, and interactions that embody our people. Our global fluency ensures international perspective and local adaptability in all that we do.

Grethe Viksaas
Grethe Viksaas Chair of the Board
John Arne Hørløck
John-Arne Hørløck Investinor
Ola Svensson
Ola Svensson Orkla

Robert Berlin
The Syngenta Foundation (Observer)

Charlotta Gylche

Charlotta Gylche
Orkla (Observer)

Patrick Sandal

Patrick Sandahl
Investinor (Observer)


Our Management Team comprises passionate experts from diverse backgrounds, each bringing unique value to address the sustainability challenges during food’s first mile.

The global fluency of the team ensures international perspective and local adaptability for customers around the world. By truly understanding our customers and the issues they face, Farmforce is ideally positioned to deliver SaaS solutions that make a positive difference.

Anne Jorun Aas

Anne Jorun Aas

Chief Executive Officer

Anne Jorun has significant management experience and a passion to improve the world. Her previous positions include SVP of Organization and Strategy at Scatec Solar, COO of Scatec, Interim CEO of Kjeller Innovasjon and various Board Positions as well as six years at McKinsey and Company. She holds a PhD in nuclear chemistry from the University of Oslo and CERN.

Stephanie Dizon

Stephanie Dizon

Chief Operating Officer

Stephanie has over 10 years’ experience in food supply chains. At a farm level, she handled the quality and logistics of fresh fruits for export to China, Japan, and Korea. She previously worked for McCormick Philippines as Product Manager and managed the local and imported retail business.

Hans Christian Fleischer

Hans Christian Fleischer

Chief Commercial Officer

Hans Christian has spent 20 years in telecoms and technology across Europe and Asia. He spent 18 years with Telenor, a large international telco, where he was Vice President in various functions within Sales, Marketing and Business Development.

Spencer Morley

Spencer Morley

Chief Technology Officer

Spencer brings 19 years of commercial software delivery experience from projects around the world, deploying web and mobile technology solutions for a wide variety of customers in the financial services, mobile telecoms and agricultural sectors. At Farmforce, Spencer is currently responsible for customer facing SaaS delivery and works closely with the Sales and Product teams.


The toughest sustainability challenges happen in the food’s first mile. Farmforce provides the required visibility and makes it possible to address Sustainable Development Goals (SDGs) such as…

farmforce sdgs 1 No Poverty

Extreme Poverty

Provide access to export markets with training & certifications, & reduce fraud

farmforce sdgs 8 Decent Work and Economic Growth

Child Labor

Capture and analyze data to identify & follow up remediation activities

farmforce sdgs 12 Responsible Consumption and Production

Low Yields

Track & access optimal input application, & improve responses to pest and disease outbreaks

farmforce sdgs 13 Climate Action


Ensure crops are not grown in deforested areas, measure soil uptake, & support agroforestry

15 life on land

Life on Land

Promote sustainable use of land and sourcing only from sustainable farming areas

The Traceability Barometer Report

Free Insightful Analysis and Trends for Your First Mile